ROBERT LADD
Robert's Story
Recognized for his ability to translate business strategy into successful product implementation, Robert possesses a strong customer focus and a keen understanding of the competitive landscape. Combining a collaborative leadership style with market insight, business sense, analytical thinking, and strong communication skills, he has a history of crafting winning strategies for bringing technology products and services to market. Robert leads Product and Market Analytics for CETP and serves as the EVP and CMO for Constellation SaaS, which recently launched an end-to-end B/OSS ecosystem - see ConstellationBOSS.com.
Prior to CETP, Robert served as Group Vice President, IT Strategy and Planning at Charter Communications. In IT leadership positions for ten years at Charter, he led the Project Intake, PMO, Testing, Business Systems Analysis, Release Management and Software Assurance teams as well as development of departmental capital, operational, and headcount budgets while holding the role of chief-of-staff to the CIO. In this capacity, Robert also served as the departmental lead for HR, procurement and facilities. Experience included leading the M&A Day One Programs for the Charter, Time Warner Cable, Bright House Networks and Cablevision/Bresnan acquisitions.
Robert also held various leadership roles for nearly 10 years in Marketing at Charter including Marketing Vice President, National Sales Channels and Marketing Operations where he owned functional strategy and execution of national e-commerce, direct mail, and outbound telemarketing sales channels and marketing operations for residential services. Robert led implementation of offers and campaigns, modeling and forecasting sales, expense and response, vendors and negotiations, and creation of business processes managing $110MM in expense budget and a team of 20. In this role, Robert grew national channels from 24% to 34% of the company’s sales; increased online channel sales 39% YoY by improving web production and content management processes, innovating campaigns, and shifting the mix from affiliate partners to Charter. Robert restructured the SEM program, which increased sales unit volume 104% YoY and reduced cost per connect by 26%; and steered the OTM channel to 12% YoY growth and 6% of total company contribution.
Robert’s experience includes roles at Dish Network and Sprint PCS.